Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, M.Radomska, J.Szpulak, A.Silva, S.(2022)
, Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
, Journal of Marketing Theory and Practice - 4.
, https://doi.org/10.1080/10696679.2022.2080714
Don’t tell me stories – the narratives of retirement and their relation with brand associations
Hajdas, M.Radomska, J.Szpulak, A.Silva, S.(2022)
, Don’t tell me stories – the narratives of retirement and their relation with brand associations
, International Journal of Management and Economics - 1.
The impact of trust on the approach to management - a case study of creative industries
Radomska, J.Wołczek, P.Sołoducho-Pelc, L.Silva, S.(2019)
, The impact of trust on the approach to management - a case study of creative industries
, Sustainability - 3.
A holistic perspective on the international market selection phenomenon
Silva, S.Meneses, R.Radomska, J.(2018)
, A holistic perspective on the international market selection phenomenon
, Journal of East European Management Studies - 4.
, https://doi.org/10.5771/0949-6181-2018-4-579