Carla Martins is an invited professor at Católica Porto Business School and a researcher at CEGE - Centro de Estudos de Gestão e Economia. She holds a Ph.D. in Industrial Engineering and Management (with a focus on Service Marketing) from the Faculdade de Engenharia da Universidade do Porto (FEUP) and a background in Psychology. Her research interests primarily revolve around consumer behavior and marketing, with main focus on topics such as online social networks and e-commerce, sensory marketing, and emotions in the context of consumption. Among others, she has published in Psychology & Marketing, Journal of Brand Management, Journal of Service Marketing and Journal of Service Management.
Publications:
Machado, J.
Martins, C.
(2020)
, Brand logo and brand gender
, Journal of Brand Management - 2.
, https://doi.org/10.1057/s41262-020-00216-4
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Martins, C.
(2018)
, Company social networks
, Journal of Services Marketing - 4.
, https://doi.org/10.1108/JSM-07-2016-0250
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Machado, J.
Martins, C.
Silva, S.
(2020)
, Motives to engage with sports brands on Facebook and Instagram – the case of a Portuguese football club
, International Journal of Sports Marketing and Sponsorship - 2.
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Silva, S.
Machado, J.
Martins, C.
(2020)
, Cause-related marketing in online environment
, International Review on Public and Nonprofit Marketing - 2.
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