My main research interests at the moment are: cause-related marketing, guilt as a behaviours inducer, international alliances and IJVs, retailing, consumer behaviour, international marketing and artificial intelligence
Publications:
Silva, S.
(2012)
, Empirical test of the trust-performance link in an international alliances context
, International Business Review - 2.
, https://doi.org/10.1016/j.ibusrev.2011.03.006
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Silva, S.
(2018)
, How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
, Journal of Retailing and Consumer Services.
, https://doi.org/10.1016/j.jretconser.2018.06.007
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Silva, S.
(2023)
, How gamifying AI shapes customer motivation, engagement, and purchase behavior
, Psychology and Marketing - 1.
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Silva, S.
(2024)
, Enhancing consumer purchase intentions for sustainable packaging products
, Sustainable Futures.
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Silva, S.
(2023)
, The role of environmental concern and technology show-off on electric vehicles adoption
, International Journal of Emerging Markets.
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