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Article
Enhancing consumer purchase intentions for sustainable packaging products
Duarte, P.
Silva, S.
Roza, A.
Dias, J.
(2024)
, Enhancing consumer purchase intentions for sustainable packaging products
, Sustainable Futures.
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Article
Exploring ethical consumer behavior
Duarte, P.
Silva, S.
Mangei, I.
Dias, J.
(2024)
, Exploring ethical consumer behavior
, International Review on Public and Nonprofit Marketing.
Article
Are perceived benefits of heated tobacco products consumption aiding smoking cessation?
Martinho, M.
Silva, S.
Ferreira, M.
(2023)
, Are perceived benefits of heated tobacco products consumption aiding smoking cessation?
, Social Marketing Quarterly - 2.
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Article
Consumer guilt proneness scale
Martins, C.
Silva, S.
Radomska, J.
Hajdas, M.
(2023)
, Consumer guilt proneness scale
, Psychology and Marketing - 4.
Article
Consumer vulnerability and well-being across contexts
Duarte, P.
Linardi, M.
Domingues, H.
Silva, S.
(2023)
, Consumer vulnerability and well-being across contexts
, Heliyon - 3.
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Article
Exploring omnichannel strategies
Silva, S.
Silva, F.
Dias, J.
(2023)
, Exploring omnichannel strategies
, International Journal of Retail and Distribution Management - 1.
, https://doi.org/10.1108/IJRDM-03-2023-0198
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Article
How footwear companies can use online CX to WOW customers
Silva, S.
Dias, J.
Braga, B.
(2023)
, How footwear companies can use online CX to WOW customers
, International Journal of Retail and Distribution Management - 4.
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Article
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Cicco, R.
Silva, S.
Hammerschmidt, M.
Silva, M.
(2023)
, How gamifying AI shapes customer motivation, engagement, and purchase behavior
, Psychology and Marketing - 1.
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