Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, A.Carvalho, L.Machado, J.Velden, M.Costa, P.(2023)
, Exploring consumer segments defined by affective responses to naturalness in logo design
, Journal of Product and Brand Management - 8.
, https://doi.org/10.1108/JPBM-06-2022-4023
Bridging the gap between brand gender and brand loyalty on social media
Vacas-de-Carvalho, L.Azar, S.Machado, J.(2020)
, Bridging the gap between brand gender and brand loyalty on social media
, Journal of Marketing Management - 11-12.
, https://doi.org/10.1080/0267257x.2020.1740293
Silva, S.Duarte, P.Machado, J.Martins, C.(2020)
, Cause-related marketing in online environment
, International Review on Public and Nonprofit Marketing - 2.
Motives to engage with sports brands on Facebook and Instagram – the case of a Portuguese football club
Machado, J.Martins, C.Silva, S.Duarte, P.(2020)
, Motives to engage with sports brands on Facebook and Instagram – the case of a Portuguese football club
, International Journal of Sports Marketing and Sponsorship - 2.
Same design, same response? Investigating natural designs in international logos
Torres, A.Machado, J.Vacas-de-Carvalho, L.Velden, M.Costa, P.(2019)
, Same design, same response? Investigating natural designs in international logos
, Journal of Product and Brand Management - 3.
, https://doi.org/10.1108/JPBM-10-2017-1632
Roy, S.Machado, J.(2018)
, Social media brand community enjoyment (SMBCE)
, Journal of Marketing Theory and Practice - 4.
, https://doi.org/10.1080/10696679.2018.1488144