Modelling the barriers that are preventing e-commerce to thrive – a case study from Portugal, international journal of business excellence
Silva, S.Machado, J.Martins, C.Duarte, P.Marques, J.(2021)
, Modelling the barriers that are preventing e-commerce to thrive – a case study from Portugal, international journal of business excellence
, International Journal of Business Excellence.
Article
Brand logo and brand gender
Machado, J.Fonseca, B.Martins, C.(2020)
, Brand logo and brand gender
, Journal of Brand Management - 2.
, https://doi.org/10.1057/s41262-020-00216-4
Silva, S.Duarte, P.Machado, J.Martins, C.(2020)
, Cause-related marketing in online environment
, International Review on Public and Nonprofit Marketing - 2.
Motives to engage with sports brands on Facebook and Instagram – the case of a Portuguese football club
Machado, J.Martins, C.Silva, S.Duarte, P.(2020)
, Motives to engage with sports brands on Facebook and Instagram – the case of a Portuguese football club
, International Journal of Sports Marketing and Sponsorship - 2.
What do managers think about the success potential of CRM campaigns?
Castanheira, B.Silva, S.Martins, C.(2019)
, What do managers think about the success potential of CRM campaigns?
, Studia Universitatis Babeş-Bolyai. Oeconomica - 2.
Electronic word-of-mouth e a sua influência na intenção de compra dos utilizadores do Facebook
Teixeira, M., .Martins, C.(2018)
, Electronic word-of-mouth e a sua influência na intenção de compra dos utilizadores do Facebook
, Gestão e Desenvolvimento - 26.