Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, M.Radomska, J.Szpulak, A.Silva, S.(2022)
, Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
, Journal of Marketing Theory and Practice - 4.
, https://doi.org/10.1080/10696679.2022.2080714